A strong project kickoff strategy can make or break your software project. In this episode of Building Better Developers with AI, Rob Broadhead and Michael Meloche revisit and expand upon their earlier episode, Mastering the Project Kickoff – Setting the Stage for Success.
This time, they use AI not to redefine strategy, but to reflect on what worked, what’s changed, and what new insights can improve how teams approach kickoffs today. The result is a deeper, more refined look at launching software projects with intention and clarity—before writing a single line of code.
“Two weeks in, and no one agrees on the goal.”
It’s a story most developers know too well. The reason? A weak or nonexistent project kickoff strategy. Rob and Michael break down how early misalignment on goals, responsibilities, or MVPs can derail projects quickly.
To avoid this, teams need a consistent, structured approach that starts before the first line of code is written.
AI can’t replace a good team conversation, but it can support a better project kickoff strategy by helping structure discussions, define deliverables, and highlight gaps in planning.
Some examples AI tools can generate:
With good prompting, AI becomes a partner in better planning.
A repeatable project kickoff strategy should include the following:
What are we building, and why? Define the business problem and expected outcome clearly.
List all stakeholders, assign responsibilities, and clarify decision-makers. Misunderstood roles create avoidable blockers.
Establish your delivery method (Agile, Scrum, Kanban) and how progress will be tracked, tested, and shared.
Rob and Michael emphasize: everything must map to the MVP. If it doesn’t, reconsider the feature.
Centralize everything. Use Notion, Confluence, or shared drives, and record meetings for searchability and auditability.
Michael and Rob call out red flags that reveal when your project kickoff strategy is weak or broken:
Ignoring these signs leads to confusion, rework, and a breakdown in team trust.
“If your feature doesn’t pass a test, it’s not part of your MVP.”
Michael shares a practical tip: create user stories first, then turn them into pass/fail tests. This ensures that your project kickoff strategy stays laser-focused on outcomes—not distractions like UI polish or edge-case bells and whistles.
Before your next launch, hold a quick strategy review. Ask:
If not, revise your strategy now—before you waste time.
We invite you to join our community and share your coding journey with us. Whether you’re a seasoned developer or just starting, there’s always room to learn and grow together. Contact us at info@develpreneur.com with your questions, feedback, or suggestions for future episodes. Together, let’s continue exploring the exciting world of software development.
