In this powerful episode, Cinthia sits down with business coach and multi-time founder Cassandra Vantriet to explore the deep, often unspoken mindset shifts that come with building a business as a mom. Cassandra shares her journey of founding (and later selling) her product-based company while pregnant, and how motherhood completely rewired how she views identity, success, and purpose.
Together, they unpack what it means to design a business around who you are, not who you think you're supposed to be. From releasing hustle culture to embracing self-excavation as a tool for clarity, this conversation is equal parts grounding and inspiring for any woman navigating business, motherhood or both.
Whether you're preparing for maternity leave, feeling disconnected from your business, or wondering how to stay aligned as your life shifts, this episode offers a rich blend of personal reflection, practical frameworks, and heartfelt permission to evolve.
We explore:
Why mindset and energetics are not optional for mom business owners
The three-step process Cassandra uses to guide clients through self-excavation
How to create a personal "filtering system" for aligned business decisions
The truth about compartmentalization (and why it doesn't work for moms)
Letting go of business models that no longer fit—and building ones that do
Why clarity around how you want to feel is more powerful than any 5-year plan
Using postpartum power as fuel to step into your next evolution
How Cassandra scaled back, automated, and sold her business while raising her daughter
What to do when mom guilt creeps in (and why presence matters more than perfection)
Cassandra Vantriet is a 3x founder, business mentor, and mom to her daughter Romy. After scaling and selling a successful health and wellness brand, she now supports women in building businesses that are aligned, intuitive, and deeply personal. Cassandra blends strategy with soul, helping her clients move past limiting beliefs and create with clarity.
Connect with Cassandra on Instagram: @cassandravantriet
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