You're already creating a lot of incredible content – so reuse it! You do. not need to create brand new for your blog posts. Simply repurpose things that already exist and turn them into blog posts! Once you listen to this episode, you'll start to come up with ideas from content you are creating everywhere! I can't want to hear what creative elements you come up with.
→ How to transform your annual report into multiple blog posts
→ Ways to highlight common donor questions and objections in blog content
→ Tips for embedding videos, podcasts, and other multimedia into blog posts
→ Strategies for repurposing content from press releases, social media, and email newsletters
[03:37] Start with your annual report. Repurpose annual report content into 5-6 blog posts. You can highlight donors, the impact statements you put together, stories, etc. You can even have one post that is the entire report in a format that is easy to skin and consume.
[03:37] Think about the commonly asked questions. Create blog posts highlighting common donor questions or misunderstandings. Each question can be its own blog post.
[05:41] Have a YouTube channel, or have you created videos? Embed existing videos and transcripts on your website as blog content. Include a summary of what's in the video and then paste your transcript.
[08:11] Repurpose press releases, social media content, and email newsletters into blog posts. Having a great relationship with media means you're already generating content. Share it as a blog also. If you have a regular social media series you can also create a blog post you update regularly with your social media posts.
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