The industrial sector faces a growing challenge: how to train a rapidly evolving, inexperienced workforce to safely and effectively operate aging and complex infrastructure. Traditional training tools like PowerPoint presentations and passive classroom learning no longer cut it, especially in high-risk environments like oil refineries and offshore rigs.
Enter immersive training platforms—tools that provide guided, interactive learning experiences in virtual environments. These platforms bridge the comprehension gap by enabling engineers to interact with equipment and scenarios in a simulated setting before ever stepping on site. The benefits are substantial: improved cognition, faster onboarding, safer operations, and better cross-functional awareness.
In this episode, I speak with Matt Trubow, Commercial Director of Hidden Creative, where we discuss how their browser-based immersive platform "Simmerse" is transforming how engineering-heavy industries onboard and train personnel. From AI-driven hazard detection to gamified safety walkthroughs, Matt illustrates why immersive tech is not just a nice-to-have but a must-have for the future of industrial training.
Matt Trubow is the Commercial Director and co-owner of Hidden Creative, a UK-based company specializing in immersive training technologies for the engineering sector. With a background in military systems, computer engineering, and complex simulations, Matt brings a practical and deeply technical perspective to digital transformation in industry. Learn more at www.hiddenltd.com or connect with Matt on LinkedIn.
🎙 Go backstage and check out my studio: https://geoffreycann.com/mystudio/
📘 Take my one-day digital strategy training course: https://www.udemy.com/course/digital-oil-and-gas/?referralCode=0161D4D49AB75735A185
🎧 Podcast: https://geoffreycann.com/broadcast/
💼 LinkedIn: https://www.linkedin.com/in/advocate-digital-innovation-for-energy/
I speak regularly on these and related topics. Click here to book a briefing call.
The views expressed in this podcast are my own and do not constitute professional advice.
