We have another coaching session that I would like to share with you! Brianne and I discussed about increasing engagement in our direct sales businesses.
Have you been struggling with low engagement, unresponsive hosts, no interactions, in your group? It's frustrating, I know. But this doesn't have to be your fate forever. There's a few things you could do to improve your group.
Making people interact with your posts is difficult when everyone's busy, and when there are people who just want to go straight into shopping. So how do you get them on board to YOUR brand and community? Here are a few tips:
Show up to your business as YOU. People follow your page for you, so integrate your personal and business profile as much as you can. Remember that people connect easily to a person and not a product. (See also: how to show up authentically on social media.)
Look at your group as your coffee shop. That's your space where you get to sit down and get to know the people in your community. Build relationships by asking these questions:
Asking those questions is a good way to find out if you are showing up, or if they know you. Are you sharing your personal pillars and community value?
Less product posts, and more interact-with-me posts. Remember, people could see products anywhere. There must be a distinct reason why they are going to your group. What makes your coffee shop different? The answer is simple: YOU.
What are you passionate about? Personal pillars? Community value? How can people relate and connect with you?
If you're hosting parties, do a message-me-posts. For example, if you have giveaways, tell them to message you a secret word to get a chance to have those giveaways. Then avoid being pushy when you invite them to your products. Say something like, "hey, you must be enjoying the party, thank you for interacting. have you had the chance to hop on to the website yet? If you have questions, let me know."
Avoid frequently posting your links (being spammy.) Instead, put the links in one or few "announcement" posts and direct your members to those posts (i.e., by tagging them in the comments.)
Be aware of your group's availability. If majority of your group have different time zones than yours, find their peak online times and utilize the schedule feature of social media. When you're going live, find a schedule when you and majority of your members could meet.
For more tips on engagement such as the 555 method, hop on to the training!
Brianne Dent was an amazing guest! Here's a bit more about her:
"I am a wife, a boy mom, a former marine biologist and I just started back to school to become a teacher! I love cooking, gardening and being outdoors. I am partnered with ZYIA Active as an independent retailer and love the way their clothing makes me feel confident and comfortable in my own skin. I want to help others feel the same way and love sharing this brand with them! I love helping people find things they love, helping them to be inspired and to embrace who they are in life!"
You can connect with her here:
Here is a link to my Facebook group: https://www.facebook.com/groups/232812078208189/ And Instagram: @briannesbutiqueforeverybody @briannedent
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