March 23- Setting Up an Intentional Bio
Your social media bio is one of the first things your leads will see when they check you out. So it's important to be intentional on what we put in there! Here are some tips on how to create a bio as a network marketer:
(Before we dive in, make sure you know the policies and restrictions of the company that you're partnered with)
Remember these two rules:
Take out your company's facebook page from your "About me" section. Because If someone looks at your profile and you direct them to your company's page, you've automatically lost that lead. Again, you don't work for that company. You're an independent contractor that is partnered with them
Remove any external shopping links. You want to capture any leads, so the links that are in there should direct to your profile or personal website that is 100% yours.
On Facebook, you will have several lines of text in your bio. So don't waste it by indicating in any way that you are a "rep." You are trying to avoid making an impression to your leads that they're only going to be sold to.
Include your personal pillars. This is like your dating profile where people with similar interests can connect with you. (See my profile for an example of this https://www.facebook.com/abbyngarrison/ )
You can add an optional power statement. For me, it's something like, "I help women in network marketing show up authentically themselves." You're not trying to sell in your statement, but you make people understand what you do instead.
You can change up your bios and add links to your current challenges, free training, events, etc.
You can change your bio quarterly, as long as it's aligned with you at the present.
On Instagram, There is one space for one link- and as a network marketer, that is dedicated only to your Facebook group or personal website.
You bio should explain why your leads should stick around— what do they expect from your feed or what are you sharing? Is it a makeup tutorial? How to prepare meals as a busy mom? Whatever you share on your feed should show up in your bio
Your highlight provides your audience an opportunity to see quickly what kind of content you share. So your highlights should include stuff that your bio and feed describes.
Your highlights let people know what to expect
Adding a few emojis is recommended, as long as it represents your authentic self. Don't be afraid to play with it—but keep it simple!
If you need help creating your bio (and for other platforms,) reach out to me! If you have any questions, just shoot me a message!
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