Melissa Megginson is resident Marketing Manager and Cat Lady at Tailwind, the leading visual marketing tool for brands. Melissa specializes in content creation, social media, blogging, PR outreach and pretty much all things marketing.
Tailwindapp is a Pinterest and Instagram analytics and marketing company.
Here is their story:
They were their own first customer. The founders of the Tailwindapp began using Pinterest in early 2011 as a solution for their own marketing purposes while building BridesView.com. The very first version of Tailwind (then named PinLeague) asked a simple question: how could they identify brides-to-be using Pinterest to plan their weddings? As they dug in deeper, they began to see rapid success on Pinterest. Pretty soon, our friends started asking if we could generate similar insights for them.
A huge opportunity was emerging and they decided to pivot, focusing on opening the best Pinterest marketing and analytics platform to everyone.
Since then, their users have led them in new and exciting directions, and have helped them to understand that:
So, they've grown with their users’ needs and are thinking bigger each and every day.
Today, over 100,000 of the world’s leading brands and 400 of the top agencies trust Tailwind, and they are excited to see how social intelligence can transform your business.
