Episode 12: "Context Is Crucial When SHIFTing Behaviour for Good" with Kate White, Professor of Marketing and Behavioural Science at UBC Sauder School of Business. Kate White is another amazing co-founding member of UBC Decision Insights for Business and Society (UBC-DIBS); her work is a great example of conducting Behavioural and Decision Science research that combines theoretical innovation with real-world applications and impact. Kate tells us how to use the “SHIFT” framework to encourage people to adopt sustainable and prosocial behaviours; she also highlights the importance of both context and testing to make sure BI is done well.
