Episode 4: "Going Meta with an Interview about Interviews" with Mikayla Ford, Methods Specialist with the BC Behavioural Insights Group (BC BIG). To continue exploring the value of user research, I reached out to Mikayla Ford, who is a qualitative methods whiz. Mikayla and I reminisce about a BC BIG project where we used interviews and exploratory surveys to gain insight into why snowmobilers sled in areas that are closed to protect endangered mountain caribou.
