Episode 23: "Research Comes First in Behavioural Science Graduate Programs" with Rishad Habib, PhD student in UBC Sauder's Marketing and Behavioural Science Division. Rishad Habib is an all-star Marketing and Behavioural Science PhD student in her 5th year at UBC Sauder School of Business. In sharing her experiences as a former MSc student and current PhD student, Rishad emphasizes the importance of research in both types of programs. We also discuss the challenges and rewards of conducting research as a graduate student, including both lab studies and field studies with partner organizations.
