Episode 13: "Shifting the Needle Towards BI and Rigorous Evaluation" with Sarah Smythe, Service Design Specialist with the BC Ministry of Citizens’ Services. Sarah Smythe is formerly a Knowledge Translation Strategist with the BC Behavioural Insights Group (BC BIG), currently a Service Design Specialist in the BC Ministry of Citizens’ Services, and always a really strong communicator. Sarah shares tips for how to communicate about BI with different audiences; she also talks about finding ways to use BI in a role and team that is less familiar with BI.