Corporate Social Responsibility is becoming a more prominent feature within Corporate America. Consumers care about the culture of a company and how that manifests in their business practices and their social/environmental impact and accountability.
The importance of giving back to your community cannot necessarily be measured in traditional ROI and increased sales, however having a good reputation of Corporate Social Responsibility could be the deciding factor for a consumer when choosing between your product/service and the other guy.
There are tons of ways to get involved and it doesn't have to be with a nationally recognized charity like Children's Miracle Network (the chosen charity of RE/MAX, LLC). Find ways to get involved locally that inspires you and have a positive impact in your community.
