Part 1 - Technology series How Real Estate Agents are using TECHNOLOGY in everyday life for everything! We have to embrace tech, It’s not going away, especially because of covid. We want to make ourselves as pandemic proof as possible. Keeping in mind too what we talk about the next few episodes, EVERYONE is at very very different stages with tech. Also, we are not experts.. We are just reporting what we know and what we are using. And what we discuss is not everything of course.. There is far too much out there to cover. How do agents that are NOT using technology feel about it? Scared? They can feel irrelevant and feel left behind. It can feel like it’s hard to compete. They can feel like they are in the slow lane on the highway! We want to help those agents catch up. Because with tech, real estate is more complicated. AND It’s harder for sellers to copy what we do. Rather than fear tech - Consider that Tech could be the thing that SAVES our industry. Let’s start in chronological order, the most obvious tech.. Just to show how much tech has crept in that we now take for granted. Technology toolbox. Smartphones are with us every second of the day We can tap into EVERYTHING. Makes our life so much easier. A great camera with lots of memory. Mic for videos A fast computer with great graphics. SSD drive not a HDD drive. A laserjet multifunction printer A great CRM Apps - This is the topic of another podcast. Some apps that are amazing…. GPS Electronic diaries - shared diaries Google drive, icloud and drop box - Cloud storage eg Anyone can access documents from anywhere in the world Edit documents collectively Huge storage capabilities Upload photos Security - the safety of data not only being in a physical copy. Virtual worlds Virtual meeting places like exp has with Virbella - (Microsoft licensed it for their staff to keep them connected). Lead generation Ideally Use social media and all your marketing (online and offline) to direct and capture leads to your own website with the details going to our CRM. Benefits - We own the real estate. We control the Lead generation and data capture. We do that through Buyer alerts / opt-ins. Agents can engage companies to Canvas a postcode through social media offering a free report passing the leads to an agent. Auto valuation sites that offer agents a 20% -30% referral fee Portals - Via Sold property marketing - request an appraisal Social media To find leads for appraisals Retargeting potential sellers that have engaged with you Organic Lead generation through Youtube, FB, tiktok, IG, linkedin, social proof, video testimonials etc. General marketing To drive traffic to your website. Number one goal. Emails lead generation email lists to generate leads - follow-ups from your CRM Electronic Newsletters - from your database SMS - lead generation Offering property updates etc Advising property sales and asking if they would like an appraisal QR Codes to assist with Lead generation Send people to your website to Opt in for what’s your home worth? You can have QR codes on flyers, signboards, brochures, business cards and on display at open homes etc *** Best way is to generate a unique link to send people to a page on your website - you can track how many people have viewed the page. You are able to see how effective it is.. * Independent V’s franchises Cruise ships and Jetskis Due to tech, independents are feeling more empowered - they can pivot with tech much faster!!! Technology has also allowed the work from home model And reduced costs substantially. If you do it smart. Or It’s become a whole lot more expensive. Next week - we are going to talk about how agents are using tech to list the property.
