Join us for episode twelve of the Doneson Podcast. Taking the leap today into the high fashion world of Guccio Gucci; iconic luxury design house and household name that has spanned the decades. With a brand value of 18.6 billion, there has been a major shift from Gucci's original target market of upper-class society and celebrities to the current majority of their popularity being centered around millennials from Asia. Known for their vibrant handbags worth thousands, Gucci is no stranger to headlines. From the gunning down of Mauricio Gucci -grandson of the Gucci brand, to the racist blackface sweater that caused a social media uproar, Gucci's brand image has taken several hits. The only questions that remains, is can they continue to recover for the long haul?
