Jump on in to episode thirteen of the Doneson podcast. Today we will be taking a behind the scenes look at the maven of the wedding dress industry, Ms. Vera Wang! From unassuming beginnings when she designed her own wedding dress, Vera Wang has pushed forward with a strong work ethic, thus taking her brand to the heights it rests at today. From celebrity clients to fashionistas, to the average bride-to-be -all potential customers are required to put a hefty deposit down before even seeing a dress, which could have a price tag well over $25k. Add to that, customer's inability to take photos or videos in any gown that they try on, could be seen as elitist by many. These rules however, are said to protect the originality and integrity of the designer and the brand as a whole. But does all this make it worth it in the end? Who has the most to gain? The client or the brand?
