Welcome to episode fourteen of the Doneson podcast! Taking you right to the heart of luxury brands with Louis Vuitton. From its beginnings as the official box maker for Napoleon's wife to the current number three most searched brand on the Internet, Louis Vuitton is a brand that has clearly stood the test of time.
Louis Vuitton has kept its exclusive mark by making the world's only waterproof and fireproof handbags, suspending production once they hit their sales marks, limiting product series and by destroying their own unsold products. Extreme measures but necessary ones in order to keep status quo. But not everything is as pristine as a pretty handbag…never changing the design makes for an easy knock-off target, fake ads and collaborations with the Nazis all send a definite message to consumers. With this in mind, does the vision of Louis Vuitton still hold true?
