Join us for episode fifteen of the Doneson podcast as we take a deep dive into the luxury brand Hermes! From modest beginnings in 1837 as a saddle manufacturer to a world class leader in the luxury fashion industry, Hermes has held its ground for well over a century. No other brand has ever held a world record for their products sold in auction like Hermes has. And that product, you may ask? Just a simple $203k Birkin bag!
Popular with collectors but really only available to the ultra-rich, Hermes has no need for marketing as their products have a two year or more wait list. But what does this say exactly about their appeal? Is the Hermes brand really worth the high price range? Or are they simply selling a level of exclusivity that most people will never even reach? Is being a Hermes fan even a possibility or have they priced themselves out of range?
