Welcome the Driven Female Entrepreneurs Podcast!
The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs.
In this episode
In this episode of the Driven Female Entrepreneur Podcast, I speak with Rachel Allen, the founder of Making Business Social.
Before her success, Rachel always knew she wanted to build something. She wanted something entertaining and creative to get people excited about social media marketing while also allowing her to have flexibility, independence, and growth. This meant she had to try a lot of different things before finding the ideal fit.
When the epidemic hit, she saw an opportunity and founded ‘Making Business Social’, a company that lets businesses outsource their marketing and social media. But she soon realised that as good as her services were, people want to get to know the real face of the business - the founder and team. So she switched focus.
Today, she shows small business owners exactly how to do their own social media, without becoming overwhelmed. Her tools help them take control of their marketing so that they have the strategy and confidence to demonstrate their sector expertise, unlock the full potential that social media offers, and get the best results from their online presence.
Don't miss this episode to learn more about Rachel's journey as she shares a whole heap of terrific social media tips on how to manage the overwhelm that comes with becoming visible online.
"The big, expensive problem that so many business owners have is they're not growing their business online because they're dicking around." -Rachel Allen
Highlights
In this value-packed episode you'll learn:
Manageable ways to stop wasting time on social media
The importance of having your audience profiled
Why asking questions is the best thing you can do on social media
How to systemise and organise your content.
Why you should join a community that will help you succeed
"A really good way to cut the social media overwhelm is to systemize and organize your content, making it easy to reuse or repurpose." -Rachel Allen
About Rachel
Rachel Allen is on a mission to help busy business owners to take control of their marketing so that they’ve got the strategy, tools and confidence to demonstrate their expertise in their sector. Having provided outsourced social media marketing for SMEs since 2016 and realised that it’s not the right way to get the best results for her clients, she’s now using her 20 years marketing experience to help business owners take back control of their social media marketing.
Rachel lives in the city of roundabouts (Milton Keynes) with her 8-year-old son, but dreams of living by the sea. In her spare time, she enjoys a bit of yoga and running the odd marathon.
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About Your Host, Melitta Campbell
Since 1997, Melitta has been using her ability to spot gaps between a company’s goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months.
By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge.
After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses.
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