Description
Welcome the Driven Female Entrepreneurs Podcast!
The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs.
In this episode
It’s another solo episode today on the Driven Female Entrepreneur Podcast. Last week I discussed creating your ideal website, and this week I'll be covering how to be found online!
Your website is a great business asset, because it fosters relationships without your personal input each time. But only if it can be found.
With more than one billion websites out there, you can't just build your website in isolation and keep your fingers crossed that your perfect clients will find it. However, there are certain tried and tested actions that will help your website to be found by the right people.
I’ve put these tactics to work on my website, and I consistently rank #1 on Google for several keywords related to my business. And I’ve achieved this without any paid advertising, without using influencers, without a large team and without working around the clock.
In this episode, I will share the exact strategies I've used so you too can get found online!
"You have to be consistent to show the search engines that you are active and focused on adding value to your client base. Your consistency will build ‘know, like and trust’ with your audience too." -Melitta Campbell
Highlights
In this value-packed episode you’ll learn:
- What SEO is and how to make it work for you.
- The importance of good writing and answering your ideal client’s questions.
- Why internal links, external links, and back links to your website are crucial.
- The role of PR in your online strategy.
- The advantages of blogging.
- The role your social media will play to connect with your target audience.
"You need to write for humans first, while also keeping the strategies that the search engines use in mind as well." - Melitta Campbell
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About Melitta
Melitta Campbell is an award-winning business coach who is passionate about helping women confidently Build, Grow and Scale a profitable business that allows them to do work that they love, create the balanced lifestyle they desire, and feel proud of the difference they are making.
Her expertise comes from 25+ years of experience in communication, marketing and leadership, including more than a decade of running her own businesses. This allows her to coach her clients on the inner-game of success as much as the practicalities of starting and running a thriving business.
Melitta is also the best-selling author of A Shy Girl’s guide to Networking, international speaker, and host of the Driven Female Entrepreneur podcast.
In 2021, LinkedIn named Melitta as one of the top Sales Influencers to follow and one of their top 14 most authentic contributors.
At AIs ‘Influential Business Woman Awards 2021’, Melitta was awarded:
Most Influential Female Business Coach (Europe)
And she was recently named as one of the top Female Business Coaches in the World by Cade Hildreth: https://cadehildreth.com/female-busin...
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband and two daughters.
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About Your Host, Melitta Campbell
Since 1997, Melitta has been using her ability to spot gaps between a company’s goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months.
By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge.
After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses.
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