It's incredible to realize how much thought, purpose and planning go into putting what most of us think of as a very simple product –honey– on our tables. I absolutely love how Alex and Upendo shatter the misconception that businesses produce profits and nonprofits produce impact. Upendo is doubling revenue every year and expanding impact through poverty alleviation and support for organic bee farming all fueled by consumer demands for quality product and the desire to play a part in their purposeful story. It´s the market pulling the growth as opposed to a policy being pushed on the market. How sweet is that?
