One of the biggest misconceptions of Purpose is that it is the same thing as passion. Passion is a part of the Purpose equation but it's only half, and passion alone will not drive profit. The other half of the Purpose equation is the impact your passion has on others, on markets. What is it that your market needs that you can passionately provide? Jason Swenk has been called the number one agency influencer in the world. He knows what it takes to get agencies and other businesses focused on market needs so that they can thrive.
