If you've ever wondered whether niching down could really accelerate your practice growth, this episode is your answer.
I sat down with longtime Mastermind member Danielle Vernon, founder of Scolio Austin, to talk about how she built a thriving Cash-Based practice around a single, underserved niche—and turned it into a referral-generating machine.
From starting out in her home clinic to building a 2,200-square-foot specialty practice, Danielle shares the exact steps, lessons, and mindset shifts that helped her go from burnout in traditional orthopedics to fulfillment and freedom in a Cash-Based niche.
The real-world story of how niching transformed one PT's practice
The simplest (and most overlooked) marketing tactic that filled her schedule
How she turned physician referrals around—and got doctors inviting her to lunch
Lessons learned from a decade of building a cash-based specialty practice
USEFUL INFORMATION:
Check out our course: Cash-Based Practice Freedom 2.0
