Kevin St.Clergy is a Partner and Chief Practice Development Officer at MedPB as well as the Co-founder of Online Review Builder. On today’s show, Kevin discusses how to build social proof in your business and why reviews are a gateway to building trust online. Too many business owners underestimate the value of social proof and it’s costing them business!
Key Takeaways:
[1:50] Who is Kevin and what does he do at MedPB?
[2:30] How does Kevin define social proof?
[3:50] Don’t think online reviews are important to your business? Think again.
[6:25] Kevin has data that proves if you have more Google reviews than your competition, you will see growth as much as 50-100% a year.
[7:05] What do businesses owners have to do to create social proof?
[9:00] Most businesses don’t have a process to help happy customers leave a review.
[12:15] Kevin has created software so that people who rate your business 3 stars or less receive a form for them to fill out, giving businesses a second chance to fix a problem.
[13:30] You have to see a complaint as a gift. If you find out your customer is unhappy, give them a call!
[15:00] What are some of the best ways to get reviews from your customers? Kevin offers three easy steps.
[20:00] What kinds of mistakes do business owners typically make when it comes to generating social proof?
[21:15] Some businesses owners hate to ask for reviews, it feels too salesy. Here’s why you need to overcome this.
[23:15] Google is beginning to look at how many reviews you’re responding to online and uses it toward their rankings. Reply to your reviewers! A quick thank you back can make a ton of difference.
Mentioned in This Episode:
Brightlocal.com — Local Consumer Review Survey 2016
