Join Tabitha Jayne, Founder of EarthSelf to hear about:
- The negative narratives that exist within sustainable movements that prevent us from seeing progress
- The importance of removing our emotional response when we consider our need to become sustainable
- How stereotypes can get in the way of people being and becoming sustainable
- Why the language used in sustainable business can disconnect people from the movement
- What Maslow’s hierarchy of needs can help us understand about why people don’t want to focus on being sustainable and why that’s ok
