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Title: Converge
Subtitle: Transforming Business at the Intersection of Marketing and Technology
Author: Bob Lord, Ray Velez
Narrator: Michael Butler Murray
Format: Unabridged
Length: 7 hrs and 13 mins
Language: English
Release date: 06-24-13
Publisher: Audible Studios
Ratings: 4 of 5 out of 28 votes
Genres: Business, Marketing
Publisher's Summary:
The leaders of Razorfish share their strategies for merging marketing and IT.
To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their firsthand experience working closely with global brands - including AXE, Intel, Samsung, and Kellogg - to solve business problems at the collision point between media, technology, and marketing.
With in-depth looks at cloud computing, data- and API-enabled creativity, ubiquitous computing, and more, Converge presents a roadmap to success.
A book by practitioners for practitioners, Converge is about rethinking business organizations for a new age and empowering your people to thrive in a brand, new world.
