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Title: Effective Copywriting Techniques
Subtitle: The Ads That Sell
Author: Anthony Ekanem
Narrator: Brigham Sunday
Format: Unabridged
Length: 51 mins
Language: English
Release date: 03-25-16
Publisher: Anthony Ekanem
Ratings: 4.5 of 5 out of 15 votes
Genres: Business, Marketing
Publisher's Summary:
Advertising is salesmanship multiplied. Nothing more. And advertising copy, or copywriting, is salesmanship in print. The purpose of a copywriter's job is to sell. The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio. So it stands to reason that knowing some basic rules or techniques about writing effective copy is in order. Test results will always trump everything, but it is better to have a starting point before you test. So this starting point is the essence of this book. The tips expressed here have been generally time tested and known to be effective.
