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Title: Scientific Advertising
Author: Claude C. Hopkins
Narrator: Core Media Productions
Format: Unabridged
Length: 2 hrs and 2 mins
Language: English
Release date: 12-07-07
Publisher: Core Media Productions
Ratings: 4.5 of 5 out of 88 votes
Genres: Business, Marketing
Publisher's Summary:
Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level, while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".
