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Title: Stanford CEO Forum
Subtitle: How to Build a Brand
Author: John Kilcullen
Format: Original Recording
Length: 50 mins
Language: English
Release date: 12-17-99
Publisher: Stanford Audio
Ratings: 3.5 of 5 out of 20 votes
Genres: Business, Marketing
Publisher's Summary:
John Kilcullen, Chairman and CEO of IDG Books Worldwide, is an oxymoron; he is the brains behind the increasingly popular "For Dummies" series. These are the books that millions of people turn to to learn about everything from investing to the Internet. "For Dummies" is a powerful brand, but that didn't just happen overnight, it was carefully crafted. Listen as Kilcullen explains how to build a brand. He'll talk about branding, entrepreneurship, startups, and dynamic growth.
(P) and ©1999 Stanford Alumni Association
