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Title: Targeting a Market Segment
Author: Michael Roberto
Narrator: Michael Roberto
Format: Unabridged
Length: 28 mins
Language: English
Release date: 04-08-15
Publisher: The Great Courses
Ratings: 4.5 of 5 out of 3 votes
Genres: Business, Marketing
Publisher's Summary:
Make better sense of targeting, the process of selecting the segment (or segments) your product will best serve. Throughout the lecture, youll learn key rules of targeting. One rule is: Dont try to please customers outside your target. Another: Always pick a target segment that values what you offer.
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