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Title: The Hook
Subtitle: How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success
Author: Richard Krevolin
Narrator: Mel Foster, Patrick Lawlor, Joyce Bean
Format: Unabridged
Length: 6 hrs and 50 mins
Language: English
Release date: 11-23-15
Publisher: Brilliance Audio
Ratings: 3.5 of 5 out of 7 votes
Genres: Business, Marketing
Publisher's Summary:
Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty.
The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message.
More specifically, The Hook will teach you how story-selling can be used as an incredibly powerful instrument to:
