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Title: Your Marketing Sucks.
Author: Mark Stevens
Narrator: Michael Arkin
Format: Unabridged
Length: 5 hrs and 23 mins
Language: English
Release date: 07-22-04
Publisher: Recorded Books
Ratings: 3.5 of 5 out of 68 votes
Genres: Business, Marketing
Publisher's Summary:
In blunt, perfectly logicals terms and through clear examples, Stevens shreds modern marketing and provides practical advice on how to fix the problems. Among his pearls of wisdom: "be a skeptical SOB about every dollar you are spending" and "get someone who can sell, and he doesn't need to have 'salesperson' in his title." In no time, listeners will know how to spend their marketing dollars wisely and get a good return on their investment.
Whether you work for a small store or an international manufacturing conglomerate, Your Marketing Sucks. may be the most important book you ever read. Michael Arkin drives Stevens' points home with an enthusiastic narration.
Critic Reviews:
"This gem of a book is brimming with anecdotal evidence of advertising strategies gone awry, and full of examples of better plans." (Publishers Weekly) "...Clear, sensible suggestions for making money through marketing." (Time)
