Have you ever Googled yourself to see what information is available about you? Knowing how to remove some of your private information or negate the impact of a negative review can make a big difference to your personal or professional reputation.
Today's guest is Darren Dunner. Darren is a digital marketing and SEO guru with a track record of results-driven leadership. As Net Reputation's VP of Reputation Management Operations, he provides expert insight and mentorship needed to consistently prove and optimize deliverables. He helps people and companies protect and correct their online reputation.
[1:04] - Darren shares his background and what his current role is in Reputation Management.
[3:44] - If you follow their guidelines, Google can follow and understand what you are trying to accomplish.
[4:53] - Online reputation for a company could be reviews, information in articles, blog posts, or videos.
[6:04] - Posts without consequences in mind can be detrimental.
[8:28] - Darren and Chris describe a scenario of someone needing to do damage control.
[10:19] - Negative sentiments are click bait and move through Google faster.
[12:09] - There's a lot more impact for public figures due to notoriety.
[13:06] - Digital marketing and reputation management is surprisingly complicated.
[13:58] - Reputation management takes a long time, usually at least more than a year.
[15:52] - Darren lists some of the things he does to help manage reputation and how much work it really is.
[17:46] - Life online means that other people find out about what is going on in your life and that could have both good and bad consequences.
[19:07] - Darren's advice is to only focus on putting out positive things online.
[20:01] - Searches are geo targeted so your search results will be different than someone searching the same thing in a different location.
[21:44] - For a company, it is important to have enough things out there that are connected properly to Google so your page is top in searches.
[24:01] - Location is important to keep in mind for potential customers or clients to search.
[25:18] - Darren explains a situation with a negative piece used in email marketing that brought up a huge uproar.
[27:29] - You can catch things ahead of time as long as you prepare for it.
[29:14] - You can't always prepare for a bad review, but train employees and team members that things they do can be used against them and the company.
[32:44] - Two factor authorization is crucial to keep your assets protected.
[34:00] - No one you know will ever ask you for any authentication code.
[35:07] - If you have a social media account, use it. Don't let it sit unused.
Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.
