In this episode, Arlen Robinson interviews Hristo Arakliev, the co-founder and COO of HyperZone, a top-tier Amazon marketing agency. They discuss strategies for DTC brands to be successful on Amazon, including utilizing the subscribe and save feature, focusing on reviews, optimizing listings, and using Amazon PPC. They also touch on the differences between marketing for DTC brands and traditional retail brands on Amazon. Risto emphasizes the importance of having a trusted partner and generating a certain level of revenue before expanding to Amazon. He also advises against using Amazon for CBD products or high-end clothing brands. In this conversation, Hristo Arakliev discusses the challenges and strategies for success on Amazon. He emphasizes the importance of focusing on the quality and functionality of the product, as well as building a unique and Western-oriented brand to stand out from Chinese sellers. Hristo also highlights common mistakes that brands make on Amazon, such as underestimating the platform and neglecting logistics and packaging. He advises D2C brands to approach Amazon from their strengths, whether it's leveraging influencers or building a network of websites for organic SEO traffic. Hristo concludes by discussing the difficulties of opening an Amazon account and the need for better vetting processes.
Key Episode Takeaways:
Utilize the subscribe and save feature on Amazon to offer discounts and encourage repeat purchases.
Focus on generating reviews to build trust and credibility for your brand.
Optimize your listings and use Amazon PPC to drive traffic and increase sales.
Consider the suitability of Amazon for your brand based on factors such as revenue, product type, and target audience. Focus on the quality and functionality of your product to stand out on Amazon.
Build a unique and Western-oriented brand to differentiate yourself from Chinese sellers.
Avoid common mistakes on Amazon, such as underestimating the platform and neglecting logistics and packaging.
Utilize influencers and organic SEO traffic to drive sales and brand awareness.
Be prepared for the challenges of opening an Amazon account and consider working with an agency for assistance.
If you feel Hristo and his team at HYPERZON can help you, you may visit:
https://hyperzon.io/
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
Follow Arlen:
Twitter: https://twitter.com/askarlen
Facebook: https://www.facebook.com/arlen.robinson.7
Instagram: https://www.instagram.com/arlenyohance/
LinkedIn: https://www.linkedin.com/in/arlenrobinson/
Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
Thanks for listening. Be sure to subscribe and leave a review.
