Description

Kevin Indig stops by the EDGE studios virtually to have a conversation about generative AI content with Erin Sparks on this episode of EDGEtalk. Can AI satisfy Google’s EEAT? Are AI content tools disrupting the SEO industry? If AI intentionally makes a mistake is it really a mistake?

He is a growth advisor and consultant at Kevin-Indig.com where he advises startups, PEs and VCs in strategic SEO.

Together, they tackle the above questions and more on the EDGE! 

• [00:02:43] Introducing Kevin Indig
• [00:07:44] AI Generated Content
• [00:13:28] EDGE of the Web Title Sponsor: edgeofthewebradio.com/site
• [00:14:26] What is the Expertise, Authority, and Trust of AI? 
• [00:17:32] Machines Don’t Have Judgment
• [00:18:50] Suspect AI Content is on Loose Ground 
• [00:19:48] Generative AI Disruption in the Ecosystem
• [00:21:27] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
• [00:23:31] Detecting Generative AI Content
• [00:25:12] If AI Intentionally Makes a Mistake is it a Mistake?
• [00:27:00] The Turing Test 
• [00:28:29] Three Actionable Takeaways for Generative AI Content
• [00:30:43] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking
• [00:34:06] Generative AI Content Bias 

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2. Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
3. Run a website audit and show what issue you are going to fix;
4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
5. Optimize one page using the Content Marketing tool.

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