It’s a simple question but one that we feel should be contemplated more before creating your social media content. You have to know who you are talking to in order to bring them value. You have to
remind yourself why you created your social media accounts. More often than not, we get into this pattern of creating content that other lash artists will like, when we are really wanting to use our
platforms to build a clientele or bring value to our existing clientele. If you are using your social media platforms to gain more lash artist followers because you are shifting into becoming an educator or a trainer in any capacity, or maybe you are launching a new product or blog, that’s great but if you have no interest in doing that and you really want to focus on serving your clients, as in those getting the services, then you really need to focus on creating content that connects with them.
Sounds easy, right? Don’t worry, we break it all down in this episode – from how to identify who your audience is, your ideal client, ideas for valuable content that your clients will find beneficial and how to tie all of this to your marketing.
This is a two-part series. Next week we will talk about how you use all of this information to get the most out of your content shoots!
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