Transcript
Good morning, good evening. Good afternoon. You guys are watching and listening. Tech TV podcast. And today we have an old friend, Dan Hudema. What's going on? Dan? Hey, there. How are you doing? Long time no see. It's been a while. It's been a while since I've been on a podcast, but, uh, we'll, uh, maybe we'll do some more after this. You never know. We tried to replace you with AI, but we couldn't. So that's why you're here. Just kidding. And that's, I think, why we're we're, uh, having, um, digital twin. Digital digital twin. That's right. I remember we scanned you one time. Remember? We scanned you and put you on blender, and, uh, but now, I mean, maybe in the next ten years that that would be feasible, but still, we can't. But that's what I wanted to to to know, like you were telling me that you have your your daily business. Yes. And the state of AI. So maybe like to illustrate to the audience, how far have you gone to use AI to help you with your business? And what would you recommend to those entrepreneurs that have some sort of subscription based business like yours, where you still have some human interaction? What are your first recommendations of tools and things that best practices for for AI. Yeah. Right off the bat, um, you know, just the basic use of ChatGPT and OpenAI or perplexity or grok or or any of those, just, just to get one of the bigger challenges for us is we have something like 4 or 500 events posted in the dating business. So we need to somehow get slightly different content for every event. We can't have the same content every time. So that's been a little challenge. So one of the places we are using it is to come up with slightly different content each time, or to mix it up because it's just there's just too much there. But the but I'll get into most of my AI projects related to the dating company are underway. I don't have them finished yet. I'm in the middle. Okay, um, and there's 4 or 5 there in my head. But everything does take time. Like to build it out. Some of them are, you know, dynamic pricing or things like that, you know, using AI to help. But but you were you were showing me something that I thought was interesting, which is the use of AI for your, uh, creation of, um, short videos. Right? Is that right? Why? Why is that? Let's talk a little bit about that. Well, this is related to a, a little bit of a blue sky situation going on with the digital marketing side. Excuse me. Right now, what's happened is Google, a few weeks ago, split videos from short videos on Google search. So I just need to generate a ton of videos right now because we need a video per local market for local keywords. So this is more of an SEO play. There's there's two kinds of video I'm generating SEO type video for AI or for SEO in general. Okay. And then there's some video I'm doing for paid ads as well that we're getting ready to publish as well. So so you're basically in a way because you're in different markets. So your, your, your companies in 50 different markets or, or maybe 75 or 100 markets now. Well, and then you have to address each market and individualize, let's say Albuquerque. I don't know, Sonoma or whatever. Yeah. So explain let's say you have a business in multiple locations or you want to have a multiple location. Is that, um, the way to go? Yes. I'll tell you one of the reasons why it's the way to go. So the the thing is that we all need multiple sources. So the whole SEO world, because I remember I used to do SEO, Turbo Boost SEO, generate hundreds of pages for a client. So that doesn't really work anymore. Um, because Google, not just Google, but AI is smart enough. In other words, if you have a page, if we have a page just about, uh, you know, uh, matchmaking in Boca, we have one page about it. We have a bunch of articles generating more content, blog articles about matchmaking. Boca is not going to help you. Okay, but what does help you is Delray matchmaking does help you because that's a different set of keywords, and Google sees that differently. Now it's very close to Boca Raton. So a lot of ways what we're doing is trying to come up with on the we're big on SEO. So the SEO side, we're just trying to build out in a way where we're having enough content to cover each of these areas. What I'm saying about the SEO thing that's driving me a little crazy recently, is I need to generate a video for each set of keywords. That's the way to go. I think for now, that's this week. It may change. And the problem? The challenge there is, even with, uh, you know, this about five programs that are really popular right now in video. Uh, hey, Jen, uh, Cynthia, Cynthia and about five more. It's about ten of these video generation products. The problem is I need to make 100 videos, and that takes time. It's still going to cost. Take me 15 minutes per video. And that may sound like not a lot. That's a short time from two years ago, when there was six hours of work to make a video. 15 minutes. And you have to hire a guy that actually knew how to use the tools to make the video. But now, three years ago, now we're in today, 15 minutes to make a decent video, but I'm showing you. And then the other thing that just changed recently is a year ago or six months ago, was making videos that were like, just like with I just that were like, uh, patched together videos and images that with a with a wording on top. That's all they were right. Now all the services mainly. And um, and in video, I'm not sure of others. Now, what they'll do is they'll create a person for you, whether it's a real person or a synthetically generated, synthetically generated. They're fake people. Then there's things called digital twins. Digital twins are real people who basically sold their soul to the AI company. And now, okay, and now that person is your spokesperson, and they don't even know that they're your spokesperson. I have a couple of those. And I'm doing this at like under 70 bucks a month right now. Oh, wow. So it's it's very, very instead of spending probably a few thousand dollars per week, maybe in the past, you're just a $70 a month and you do it yourself. That's the higher end one. That's 20. You can start at 29. Yeah. Okay. Okay. And so I'm big on that. And the quality just got a lot better. But I'm finding it takes me even more. It's taking me 25 minutes to make those videos, not 15, because they're more specific. Um, but my company likes some people like them, and. And the the next thing, I'll tell you the truth. The next thing. I'm trying to make them spicier. I'm trying to make them say things, get people's attention because, uh, real videos that get like, a million views are cool and interesting. So I'm trying to make my I guys I videos more interesting these days. You're trying to make your videos a little bit with a virality a little bit. Do something like, uh, there's one I sent you where the guy's like, you know, hey, everybody in Dallas, try this out. Like, I'm trying anything, and I'm looking at other, like, I can have him say anything I want as long as it's funny. So, um, but you're you're converting basically from those videos. Do you have a way to track right now? Like what happens? Okay, I do, I do, And I'm seeing them getting indexed. Well, from TikTok back into Google in the short video category. They're getting indexed within a few weeks. So basically if you're if you're an entrepreneur doing your your social media marketing, forget about SEO, traditional blog crap that doesn't work. So you're suggesting that the blue ocean right now is to make short videos for different markets, post them on TikTok, post them on YouTube or on Instagram or Facebook, Instagram, TikTok, and then YouTube. Third one short video. So you make three three video on TikTok like 30s 60s. It can't be more than 60s. I do some under 30. Okay, um, that's that's the SEO side of the short video I video generation, but I'm also big on you. Add a description to the video, like a little short snippet or that's the most important part. Okay, the hashtags, the writing, the content. So I'm using my SEO skill set to push these out. But that's the SEO side. Then there's the paid side. Um, I just started experimenting with Facebook advertising and and then can I mention the company I'm working with? Of course. So artificial closers and and Elvis the sales trainer. Um, you know you can go to artificial closers. Com so artificial closers is very interesting. They have a program where they train you to make your own video. That's the easier part. But the harder training is how to make a Facebook ad and how to post it. Yeah, I try Facebook ads and sometimes they work, sometimes they don't work and it's difficult and they charge. They won't charge you a lot to train you. If you want to have them do the work for you. It's um, it could be, you know, in the hundreds or thousands of dollars a month, but, um, if you're selling high ticket item. We were talking about this earlier. The AI videos generated for Facebook that are good and decent could be a great way to go, compared to all the other marketing things you're doing today. It's so blue sky ish because I can't find an agency that says they'll do this for you. No, actually no agency. What I believe is, is try and carry that training into Facebook ads for, you know, there are, um, various still um, and now and now you can measure. Right. Because you post an ad on Facebook, you can see exactly the insights. Right? You can see the statistics of who is watching that, where is watching that. And you can direct who you want to watch it as well. It's a few, it's a few. It's two months from now. But we are doing a pitch event on September 30th. And at that pitch event, we're going to show a ton of these AI videos I've generated and artificial closers generated. Um, you know, I'll be up front with you, uh, Lou, who was here earlier and I are affiliates of Artificial closers,
