Description

Jason answers a listener request about pursuits and interviews, drawing on the story brand framework and lessons from Tony Robbins training to explain why people buy on emotion first and justify with logic after. He walks through getting into the right physiological state before an interview, connecting the client as the hero to your plan as the guide, and shares two real interview stories where energy and passion tipped the decision.

What you'll learn in this episode:

•  Why people buy emotionally and justify with logic after
•  How the story brand framework applies to project interviews
•  Why physical and emotional state shapes interview outcomes
•  How to structure a proposal so it removes risk, friction, and confusion
•  Why superintendents should own the process instead of being rushed by it

If you have been treating interviews as a presentation instead of a connection, the real question is whether you have actually found the client's real pain points, or just prepared slides that talk around them.

If you like the Elevate Construction podcast, please subscribe for free and you'll never miss an episode.  And if you really like the Elevate Construction podcast, I'd appreciate you telling a friend (Maybe even two 😊).

Also, here are links to our YouTube Channels:

· Jason Schroeder YouTube Channel: https://www.youtube.com/channel/UC4xpRYvrW5Op5Ckxs4vDGDg

 · LeanTakt YouTube Channel: https://www.youtube.com/c/leanTakt

· LeanSuper YouTube Channel: https://www.youtube.com/channel/UCzQDevqQP19L4LePuqma3Fg/featured

· LeanSurvey YouTube Channel: https://www.youtube.com/channel/UC-Ztn3okFhyB_3p5nmMKnsw