The podcast discussed the importance of using a trust-based approach in written communications, especially emails. It recommended focusing first on the problems or issues customers are facing rather than immediately promoting your solutions. An example email was provided that addressed specific customer problems humbly and asked for help, rather than making an overt sales pitch. Sequencing information to build trust before credibility was also advised. Using problem-focused subject lines and dot dot dots in messages to imply continuation without pressure were additional tips shared. The discussion highlighted how articulating customer problems in their own words can create better engagement and results.
