The podcast discussed techniques for building trust in the sales process in order to increase conversions. Ari, an expert in trust-based selling, explained how using language focused on trust can diffuse objections and prevent chasing potential clients. He emphasized embedding trust consciously into all aspects of the pre-sale model from emails to phone calls. Breakout groups allowed attendees to discuss case studies and ideas for joint ventures. Many participants found value in Ari's strategies for building rapport on phone calls to get higher percentages of deals. The event also effectively facilitated networking opportunities despite being held online. Overall the presentation provided actionable advice on engineering trust throughout the sales funnel.
