The podcast discusses how to generate business leads through guest appearances on other podcasts. Cody recommends clearly defining your ideal client and transitioning guests smoothly into an offer. He found success by targeting other business coaches and consultants on podcast directories, then inviting them on his show to gain credibility and make a business proposal. The process is outlined as identifying prospects, booking quick guest interviews, and offering value as a way to transition them into a potential sale or partnership opportunity. Done effectively through a systematized approach, this strategy can generate many qualified sales calls organically each month.
