The podcast discusses the launch of David Jenyn's new book. He provided updates on marketing strategies used like sending out preview copies to podcasts and influencers. Through these efforts, the book cracked the top 100 on Amazon Australia within 24 hours. Tips were shared like using marketing loans and grants to fund Amazon ads. Breakout groups were to brainstorm more promotion ideas. Getting friends and existing connections to promote seems easier than cold outreach. The speaker planned to present detailed sales data from the launch at a future meeting.
