The podcast discussed various strategies for using Google display advertising effectively. It emphasized the importance of highly targeted advertising based on location, demographics, and past search interests. A case study showed how targeting specific tradespeople by the websites they visited led to better results. Other tips included reusing text ads in the display network and customizing ads for different age groups. Breakout discussions focused on using display ads along with other channels like YouTube and LinkedIn. Participants also talked about getting very specific about their target area or industry when using ads rather than broad locations.
