The podcast discussed how to use the neighborhood platform Nextdoor to attract local clients and customers. Nextdoor allows businesses to create free posts that are visible to thousands in a 2.5 mile radius. Speaking from experience, Kim explained how focusing on gratitude and building trust within local communities on Nextdoor can lead to many word-of-mouth referrals. Nextdoor is growing rapidly and some small businesses rely solely on its free features to get customers. Creating consistent posts that offer value to the local community was presented as an effective strategy. Automating some posts was also recommended to keep engagement high year-round. The potential of Nextdoor to support small, local businesses was the major focus of the discussion.
