The podcast discusses the benefits of video testimonials for businesses, such as boosting social proof and online reputation. It promotes a platform that makes it easy for clients to record and share video testimonials. Capturing video testimonials is challenging due to the filming, editing and approval process, but the platform streamlines this. Emotional video testimonials from satisfied customers are particularly valuable as they are shared more and increase trust. The platform collects testimonials and provides embed codes to share them across different social networks and websites. Real estate agents have found the video testimonials to be very effective at building their reputation and confidence with prospective clients.
