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In this episode Carol Sanford shares her insights on a special breed of entrepreneurs. In her book, The Responsible Entrepreneur, Sanford gives you the framework to make a difference in the way your business affects the world and maps the journey through 4 archetypes: Realizing Entrepreneurs, Reconnection Entrepreneurs, Reciprocity Entrepreneurs, and Regenerative Entrepreneurs. The Responsible Entrepreneur is the perfect book for entrepreneurs looking to pursue world-changing results or significantly impact investors.

About Carol Sanford:

“I have written several book, the most recent is The Responsible Business and the new one we are talking about today is The Responsible Entrepreneur. I used to be a professional improvisational performer and standup comic.

There are two intersections in my own personal life experience. One is the clients, colleagues and students in universities where I teach that I have seen doing things that I knew at the level of entrepreneurship was possible for everyone to do but it always showed up in magazines in a very funny way. The other thing that was an intersection was I was raised closely by my maternal grandfather who is a descendant of the tribe of Mohawk survivors and he passed along the stories to me of how they rebuilt the nation based on four archetypes that he was exposed to. I saw how I could really explain what was going on with my clients and these amazing leaders in a way that entrepreneurs could take on much bigger change and pull more together than they knew was possible.”

For a detailed summary of The Responsible Entrepreneur according to Carol Sanford CLICK HERE

Related books:

The Innovative Entrepreneur by Daniel Spulber

Lifestyle Entrepreneur by Jesse Krieger

Everyday Entrepreneurs by Ken Torn

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Category Tags: entrepreneurship, business archetype, change the world, make a difference, about Oprah