The White brothers are no strangers to puns in their line of work. After unexpectedly going viral for blue-collar-themed apparel, Workman Trading Co., Eli, and Ian's lives have significantly changed. On this episode of Boots on the Ground, Hailey DeMers hosts a conversation about the turbulent path entrepreneurship provides, the new frontier of social media marketing, and how the "Why?" behind it all is what carries entrepreneurs through the thick and thin. Thank you to Eli and Ian for taking the time to sit down with us, we can not wait to see the journey continue to unfold for you.
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