Margo M. McKenna Benoit, MD, Director of Pediatric Otolaryngology at the University of Rochester Medical Center and Chair of the AAO-HNSF Guidelines Task Force, joins Maria Michaels, MBA, PMP, Immediate Past Chair of the Guidelines International Network (GIN) North America, to explore the transformation of clinical practice guidelines from static PDFs into dynamic, real-time clinical tools. Together, they tackle a sobering reality: it takes an average of 17 years for scientific evidence to reach clinical practice. Learn how the Guidelines Task Force evaluates and prioritizes new guideline topics, what makes a guideline truly "digitized" versus a traditional document, and how embedding guideline logic directly into EMR workflows can support clinicians without disrupting practice autonomy. Dr. McKenna Benoit and Michaels discuss strategies for reducing development cycle times, the concept of "living guidelines" that evolve with emerging evidence, and the role of health IT standards and AI in scaling evidence-based recommendations across healthcare systems while maintaining the scientific rigor that makes AAO-HNSF guidelines among the most cited publications in the specialty.
