How can I stand out as a health coach among a sea of acai bowls, clean eating challenges & protein shake selfies?
Nail Your Niche. Refine Your Hook. Find Your Tribe.
In this episode I give you the steps to STAND OUT in the online space:
- Why speaking to everyone speaks to no one
- Get out of having a brand identity crisis
- Identifying the interests of your ideal client avatar (beyond her favorite color!)
- Mastering the sign outside your door: "I help x with y so they can z"
- Crafting sales copy that speaks directly to your ideal client's pain points
- Client examples of nailed down hooks
- Create a cohesive brand + brand message
http://www.heyjencasey.com/group
