Jonathan Sherrill represented his father in the 2010 sale of Gulf Coast Supply to private equity and ran the company for the new owner for six years. In 2018 he built Quicken Steel from a shuttered sawmill, made the 2022 Inc. 5000 at No. 386, and sold the company in July 2022. After exiting, Jonathan struggled to redefine his identity amid the transition, which led him to launch Waypoint Founders. The firm helps entrepreneurs prepare for life after a business exit by grounding their emotions, mindset, and sense of purpose. He co-wrote The Extraordinary Exit and founded Waypoint (waypointfounders.com).