Eye on the Target Radio broadcasts live from SHOT Show, where Rob and Amanda interview William Sandoval of OccuFi, a technology company focused on firearm safety and real-time movement detection. Sandoval explains that OccuFi began three years earlier after he personally left a firearm behind at a second home, inspiring him to create a small tracking device—often compared to an AirTag for guns—that alerts owners if their firearm is moved, accessed, or stolen. The company developed a quarter-sized "FlexiTag" with long battery life and partnered with major lock manufacturers to embed the technology into cable locks, trigger locks, and slide locks, modernizing decades-old firearm storage solutions.
The technology quickly expanded beyond firearms. OccuFi tags can now be attached to safes, doors, equipment, luggage, or valuables, sending instant alerts when motion is detected. The devices are water resistant (IP69 rated) and designed for rugged use. Sandoval shares real-world examples, including a marketing executive receiving a safe-opening alert while away from home and discovering his spouse had accessed it, as well as interest from youth shooting organizations seeking affordable ways to prevent unauthorized access after tragic incidents. The company is preparing to release a next-generation device that combines immediate motion alerts with AirTag-style tracking, compatible with both Apple and Android platforms.
OccuFi also unveils broader safety innovations, including a "social safety network" inside its app. Users can create private, encrypted safety groups made up of trusted family and friends. In an emergency, alerts are sent instantly to the network, sharing real-time location data with consent. A new monitoring platform, called OccuFi Core, can display emergencies on large screens, calculate who is closest to someone in distress, provide optimized routing, and escalate to hospitals or emergency services if personal contacts don't respond. The company also introduces cellular emergency cards for children and individuals who cannot carry phones, allowing one-touch distress alerts without social media or texting capabilities.
Later in the broadcast, the hosts interview Ted Nugent, who passionately discusses his lifelong advocacy for the Second Amendment, hunting, conservation, and personal preparedness. Nugent explains that attacks on his lifestyle pushed him into outspoken activism, and he now uses every media appearance to promote gun rights, organic hunting, and constitutional freedoms. He praises President Donald Trump's confrontational stance toward media and bureaucracy, criticizes government institutions, and urges listeners to become politically active through organizations like the NRA, Hunter Nation, and state-level Second Amendment groups.
The episode closes with reflections on Nugent's larger-than-life presence at SHOT Show and his message of self-reliance: questioning authority, staying armed, learning to hunt, and taking responsibility for personal safety. Throughout the program, themes of innovation, freedom, preparedness, and community support dominate, blending cutting-edge firearm safety technology with strong advocacy for constitutional rights and individual responsibility.
